Q&A With Heidi Zak

The brand now services an estimated 87 percent of women. With the company's Break the Mold initiative - a play on words, the company actually had to make their own unique molds to create those innovative half sizes - Zak wants to share the stories of female founders like herself and the accomplishment of ThirdLove's customers.
ThirdLove, the data-driven bra company founded in 2013 by former Google marketer Heidi Zak (who was inspired after she struggled to find a bra that didn't gap or tug), has gained a reputation for making some of the best-fitting bras and having one of the easiest at-home try-before-you-buy programs.



CMO Ed Razek said in the interview that he didn't think the company's annual fashion show should feature "transsexuals" because "the show is a fantasy." He also said that the brand would not be adding larger sizes to its assortment and that it had no plans to feature plus-size models in its runway show.
Too much padding, not enough padding, uncomfortable under-wire — ripping off that ill-fitting bustiere for the umpteenth time can make you throw your hands up and shout WHY ISN'T THERE AN APP FOR THIS?!” Well, thanks to ThirdLove , there now is, and consequently the experience can be a lot less harrowing.

If you took off your bra the minute you walked through the door, then chances are you have yet to discover the joy of wearing ThirdLove — a San Francisco-based brand well on its way to joining Calvin Klein and Janet Reger in the line-up of Jewish lingerie greats.
Whether it's a fun, flirty date night top that inspires a fashion brand , a desperate search for an ideal nail salon , or shopping for the perfect wedding dress that launches a custom-designed gown company , female entrepreneurs are taking inspiration for everyday experiences.

Passionate about making great-fitting, comfortable and beautiful bras for all women. Spector said the company uses every digital channel they can to reach their customers, as well as some more traditional ad tactics like direct mail, TV, ThirdLove radio and billboards. The couple told the employees, many clad in their work uniform” — a grey t-shirt printed with ThirdLove — that the tremendous growth was because of their great service to customers of the online-only business.

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